Replay is profiled here as an AI data vendor[1]. Data types cited in this profile include: Code and commits, Internal docs, Decision threads, CRM data, Financial records, Sales conversations, Support history, Presentations, Product logs, Analytics[2].
Brooklyn, New York (45 Main Street, Suite 502; operator address in the terms of use)[3]
Founded
Not published
Ownership
Operated by Replay Data, LLC (Delaware LLC)[3]Site footer names Sunsets HQ Corp.; the founder & CEO (signature labelled Brendan Mahony) says he started Sunset, which has helped founders wind down their companies[4]
Headcount as a proxy, plus years operating, industry, apps used and data volume per app[2]
Payment timing
Paid for historical data first; new data later follows the same path and keeps paying[2]
How to start
'Value my data' form: company name, work email, whether the business is still operational, years of operation, most full-time employees at once, share of work communications in English, whether it maintains its own codebase[5]
What they buy
What they buy: Replay
Data types
Code and commits, Internal docs, Decision threads, CRM data, Financial records, Sales conversations, Support history, Presentations, Product logs, Analytics[2]
Headcount as a proxy, plus years operating, industry, apps used and data volume per app[2]
Payment timing
Paid for historical data first; new data later follows the same path and keeps paying[2]
Seller fees
Not published
Platform's cut
Not published
Referral bounty
$10,000 or 10% of the company's upfront licensing fee, whichever is greater; paid the day the upfront fee lands; one-time per company; no cap on the number of companies referred[6]
Deal terms
Deal terms: Replay
Deal structure
License offer, typically an upfront cash payment plus a perpetual revenue share[2]License, not a sale; nothing is transferred[7]Seller liability capped at the fees paid[7]
Exclusivity
Not published
Term
Not published
Field of use
Not published
Onward transfer
Data sold only to frontier AI and data labs; never sold to foreign adversaries or resold through brokers[2]Replay says it holds the full rights and titles to license the data onward[1]
Replay says its de-identification covers 60+ categories, including all eighteen HIPAA categories, using models it trained to find PII in Slack threads, support tickets, code commits, PDFs, images and email threads[7]
Raw data deletion
Raw data is never sold or shared and never leaves the pipeline; only de-identified data is licensed[2]Data deleted from Replay on request if the seller does not continue[7]
Certifications
Not published
Personal data handling
Each engagement runs in its own isolated environment; only de-identified data is licensed[2]
'Value my data' form: company name, work email, whether the business is still operational, years of operation, most full-time employees at once, share of work communications in English, whether it maintains its own codebase[5]
MIT Technology Review reports that Sunset (founder and CEO Brendan Mahony) has a rapidly growing data resale business; the article does not name Replay (reported)[8]
Watch for
Replay's founder & CEO says he started Sunset, a startup wind-down service, and the Replay site footer names Sunsets HQ Corp.[4]