Automated Website Personalization.
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Personalization vs segmentation solution

Personalization vs segmentation solution comparison

Why 95% of your website visitors don’t convert?

Conversion funnel

Most marketers are delighted when increasing their conversion rate from 5% to 6%. In this regard, BrightInfo insists on looking at the glass half-empty. 95% of visitors to your website – potential customers – leave without engaging with it. Why? They don't find it relevant to them. Which is strange, since they've reached it for a reason.

The Impact of Relevancy

Visitors arrive to your website from different channels and industries, with specific needs and at various stages of the buying cycle, looking for all sorts of information. Each of them behaves according to their own personality and attention span. It is hard to imagine that one website can fit them all.

Well it can, it is just a matter of how to present it. BrightInfo answers each visitor's specific needs by suggesting them the right content at the right time – the most relevant content for them. Now imagine the impact on your conversation rate.

Forget about Hands-On, BrightInfo is Hands-Free

BrightInfo is not a tool. Tools add more work and we know you have enough on your plate. So just kick back and watch how from first-touch of an anonymous visitor to ongoing lead nurturing, from account-based marketing (ABM) to multi-touch and remarketing, BrightInfo harnesses automation to personalizes on-site experience of each prospect – making it count, thus increasing the effectiveness of your online activity.
All without you doing anything.

It works every time, with all our customers.

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From B2C to B2B companies, from professional publications to global magazines.

Our Website Personalization Customers