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AI lab

Amazon: what they buy and what they pay

Amazon is profiled here as an AI lab[1]. Data types cited in this profile include: Publisher content[1].

Last verified November 3, 2026

Quick facts

TypeAI lab[1]
StatusActive[1]
Websitehttps://www.aboutamazon.com/[2]
HQNot published
FoundedNot published
OwnershipNot published
ProgramNot published
Price$20 million to $25 million per year (NYT, per WSJ) (reported)[3]
Pricing basisNot published
Payment timingNot published
How to startNot published

What they buy

Data typesPublisher content[1]
ExcludedNot published
Intended useDisplay of summaries/excerpts in products such as Alexa and training Amazon's proprietary foundation models[1]

Price and payment

Price$20 million to $25 million per year (NYT, per WSJ) (reported)[3]
Pricing basisNot published
Payment timingNot published
Seller feesNot published
Platform's cutNot published
Referral bountyNot published

Deal terms

Deal structureNot published
ExclusivityNot published
TermMulti-year (NYT)[1]
Field of useNot published
Onward transferNot published
Seller keeps ownershipNot published

Track record

Named deals

  • The New York Times (May 2025), the Times' first generative-AI licensing deal[1]

Coverage

  • TheWrap on WSJ-reported NYT deal value[3]
  • Storyboard18 (Feb 2026), citing The Information: Amazon exploring a marketplace for publishers to sell content to AI companies; Amazon said it had "nothing specific to share" (reported)[4]

Watch for

None found in public reporting as of November 3, 2026.

Sources

  1. New York Times partners with Amazon for first AI licensing deal (Reuters via Hawaii Tribune-Herald), hawaiitribune-herald.com. Published May 30, 2025. Accessed October 30, 2026. (press)
  2. About Amazon, aboutamazon.com. Accessed October 30, 2026. (company's own site)
  3. New York Times Seals $20 Million AI Deal With Amazon | Report (TheWrap), thewrap.com. Published July 30, 2025. Accessed October 30, 2026. (press)
  4. Amazon signals plans for AI content marketplace for publishers: Report (Storyboard18), storyboard18.com. Published February 10, 2026. Accessed November 3, 2026. (press)

Last verified November 3, 2026