Why 95% of your website visitors don't convert?
Most marketers are delighted when increasing their conversion rate from 5% to 6%. In this regard, BrightInfo insists on looking at the glass half-empty. 95% of visitors to your website – potential customers – leave without engaging with it. Why? They don't find it relevant to them. Which is strange, since they've reached it for a reason.
The Impact of Relevancy
Visitors arrive to your website from different channels and industries, with specific needs and at various stages of the buying cycle, looking for all sorts of information. Each of them behaves according to their own personality and attention span. It is hard to imagine that one website can fit them all.
Well it can, it is just a matter of how to present it. BrightInfo answers each visitor's specific needs by suggesting them the right content at the right time – the most relevant content for them. Now imagine the impact on your conversation rate.
Talking About BrightInfo
"We grew our premium content revenue by 292%"
Brian Rice, Co-founder & President, Business2Community
"Our lead generation grew by 95%"
Cynthia Stephens, VP Global Marketing, Profitero
"I recommend BrightInfo for every content marketing organization"
Nimmy Reichenberg, VP Marketing and Strategy, AlgoSec
Our free trial runs in an A/B test mode, so you can see during the trial period the boost it’s going to bring to your sales funnel.
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