Why 95% of your website visitors don't convert?
Most marketers are delighted when increasing their conversion rate, for instance from 5% to 6%. In this regard, BrightInfo insists on looking at the glass half-empty. More than 95% of visitors to a website – potential customers – leave without engaging. Why? They don't find it relevant. Which is strange, since they've reached the website for a reason.
The Impact of Relevancy
Visitors arrive to your website from different channels and industries, they come with specific needs and at various stages of the buying cycle. Each of them behaves according to their own personality and attention span. It is hard to imagine that one website can fit them all.
Well it can. It is just a matter of how to present it. BrightInfo answers each visitor's specific needs by suggesting them the right content at the right time – the most relevant content for them. Now imagine the impact on the conversion rate.
Talking About BrightInfo
"We grew our premium content revenue by 292%"
Brian Rice, Co-founder & President, Business2Community
"Our lead generation grew by 95%"
Cynthia Stephens, VP Global Marketing, Profitero
"I recommend BrightInfo for every content marketing organization"
Nimmy Reichenberg, VP Marketing and Strategy, AlgoSec