The Algorithm That Is Changing Marketing

Cisco, HubSpot and Hosting.com use BrightInfo to increase their website conversions by up to 320%


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Understanding Your Content

BrightInfo's self-learning algorithm scans your website and performs a semantic analysis of all pages and content assets.

Profiling Your Audience

Visitor data such as demographic attributes, browsing patterns, and mouse movements is being logged and analyzed.

Personalizing in Real Time

The most relevant content for each visitor is considered in real time and offered along the visitor’s natural navigation path.



Real Time Personalization Engine

BrightInfo's self-learning JARGON™ algorithm analyzes your website pages and learns your content assets. When visitors arrive to your website, JARGON™ tracks individual behavior, considers it against crowd behavior, and presents each visitor with the most relevant content from your existing content pool - all in real time, all fully automated.






Why 95% of your website visitors don't convert?

Most marketers are delighted when increasing their conversion rate, for instance from 5% to 6%. In this regard, BrightInfo insists on looking at the glass half-empty. More than 95% of visitors to a website – potential customers – leave without engaging. Why? They don't find it relevant. Which is strange, since they've reached the website for a reason.





Conversion rate



Personalized Content Marketing


The Impact of Relevancy

Visitors arrive to your website from different channels and industries, they come with specific needs and at various stages of the buying cycle. Each of them behaves according to their own personality and attention span. It is hard to imagine that one website can fit them all.

Well it can. It is just a matter of how to present it. BrightInfo answers each visitor's specific needs by suggesting them the right content at the right time – the most relevant content for them. Now imagine the impact on the conversion rate.







Using BrightInfo



Our Customers



Talking About BrightInfo


"We grew our premium content revenue by 292%"

Brian Rice, Co-founder & President, Business2Community


"Our lead generation grew by 95%"

Cynthia Stephens, VP Global Marketing, Profitero


"I recommend BrightInfo for every content marketing organization"

Nimmy Reichenberg, VP Marketing and Strategy, AlgoSec









Personalized Content Marketing

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From B2C to B2B companies, from professional publications to global magazines.

Our Website Personalization Customers