---
title: "Sunset: what they buy and what they pay"
url: https://www.brightinfo.com/buyers/sunset/
site: https://www.brightinfo.com/
description: "What Sunset buys, what it pays and its deal terms, from public sources with a link for every fact. Last verified November 3, 2026."
last_updated: 2026-11-03
---

# Sunset: what they buy and what they pay

Buyers › Wind-down buyers › Sunset

Sunset is profiled here as a wind-down buyer [1]. Its status in public sources: Active (reported) [2].

Last verified November 3, 2026

## Quick facts

| Fact | Value |
|---|---|
| Type | Wind-down buyer [1] |
| Status | Active (reported) [2] |
| Website | Not published |
| HQ | Not published |
| Founded | 2023 [3] |
| Ownership | Raised $1.45 million in seed funding, mostly from a group of angel investors (reported Feb 2024) [3] |
| Program | Not published |
| Price | Reported (Forbes, Apr 2026) as similar to SimpleClosure's prices, which Forbes said typically ran $10,000–$100,000 per company [1] |
| Pricing basis | Valuation based on headcount, years in operation, data volume and how the team used its tools (reported) [2] · Price depends on company size, age and 'data richness' (internal traceability and cross-platform links) (reported) [1] |
| Payment timing | Not published |
| How to start | Not published |

## Who qualifies

- **Minimum headcount:** Not published
- **Minimum history:** Not published
- **Geography:** Not published
- **Company stage:** Companies winding down [3]

## Price and payment

- **Price:** Reported (Forbes, Apr 2026) as similar to SimpleClosure's prices, which Forbes said typically ran $10,000–$100,000 per company [1]
- **Pricing basis:** Valuation based on headcount, years in operation, data volume and how the team used its tools (reported) [2] · Price depends on company size, age and 'data richness' (internal traceability and cross-platform links) (reported) [1]
- **Payment timing:** Not published
- **Seller fees:** Not published
- **Platform's cut:** Not published
- **Referral bounty:** Not published

## Track record

### Coverage

- MIT Technology Review: Sunset has a rapidly growing data resale business (reported) [2]
- Forbes (Spanish edition): Sunset also buys data from failed companies at similar prices (reported) [1]

## Watch for

- Sunset runs a rapidly growing data resale business and values its dying clients' assets for it (reported) [2]
- Press reports founders in wind-down data sales have little visibility into who buys the data (reported) [2]

## Sources

1. Los nuevos datos de entrenamiento de la IA: tus antiguos mensajes de Slack y correos electrónicos del trabajo (Forbes México), forbes.com.mx. Published April 16, 2026. Accessed October 30, 2026. (press) https://forbes.com.mx/los-nuevos-datos-de-entrenamiento-de-la-ia-tus-antiguos-mensajes-de-slack-y-correos-electronicos-del-trabajo/
2. AI labs are buying data from dead startups to train their models | MIT Technology Review, technologyreview.com. Published October 13, 2026. Accessed October 30, 2026. (press) https://www.technologyreview.com/2026/10/13/1145755/ai-labs-buying-data-from-dead-startups-to-train-models/
3. Investors line up to back startups that help other startups shut down | TechCrunch, techcrunch.com. Published February 27, 2024. Accessed October 30, 2026. (press) https://techcrunch.com/2024/02/27/vcs-back-wind-down-failed-startups/

Last verified November 3, 2026

**Disclosure.** Bright Info is a sell-side broker. We may invite Sunset to bid for a client's data. This profile is compiled from public sources; it is not endorsed by or affiliated with Sunset. Corrections: hello@brightinfo.com.

## Related

- All wind-down buyers: https://www.brightinfo.com/buyers/wind-down-buyers/
- Hilco Global: https://www.brightinfo.com/buyers/hilco/
- SimpleClosure: https://www.brightinfo.com/buyers/simpleclosure/
- All buyer profiles: https://www.brightinfo.com/buyers/

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