--- title: "Replay: what they buy and what they pay" url: https://www.brightinfo.com/buyers/replay/ site: https://www.brightinfo.com/ description: "What Replay buys, what it pays and its deal terms, from public sources with a link for every fact. Last verified November 3, 2026." last_updated: 2026-11-03 --- # Replay: what they buy and what they pay Buyers › AI data vendors › Replay Replay is profiled here as an AI data vendor [1]. Data types cited in this profile include: Code and commits, Internal docs, Decision threads, CRM data, Financial records, Sales conversations, Support history, Presentations, Product logs, Analytics [2]. Last verified November 3, 2026 ## Quick facts | Fact | Value | |---|---| | Type | AI data vendor [1] | | Status | Active [2] | | Website | https://www.replay.ai/ [2] | | HQ | Brooklyn, New York (45 Main Street, Suite 502; operator address in the terms of use) [3] | | Founded | Not published | | Ownership | Operated by Replay Data, LLC (Delaware LLC) [3] · Site footer names Sunsets HQ Corp.; the founder & CEO (signature labelled Brendan Mahony) says he started Sunset, which has helped founders wind down their companies [4] | | Program | https://www.replay.ai/value-my-data [5] | | Price | $10K–$100K (20–50 employees); $100K–$1M (50–250 employees); $1,000,000+ (250+ employees) [2] | | Pricing basis | Headcount as a proxy, plus years operating, industry, apps used and data volume per app [2] | | Payment timing | Paid for historical data first; new data later follows the same path and keeps paying [2] | | How to start | 'Value my data' form: company name, work email, whether the business is still operational, years of operation, most full-time employees at once, share of work communications in English, whether it maintains its own codebase [5] | ## What they buy - **Data types:** Code and commits, Internal docs, Decision threads, CRM data, Financial records, Sales conversations, Support history, Presentations, Product logs, Analytics [2] - **Excluded:** Not published - **Intended use:** AI training by frontier AI labs [2] ## Who qualifies - **Minimum headcount:** 20+ full-time employees (eligibility criterion on the referrals page) [6] - **Minimum history:** Not published - **Geography:** English-language operations; US companies preferred [6] - **Company stage:** Not stated; the valuation form asks whether the business is still operational [5] ## Price and payment - **Price:** $10K–$100K (20–50 employees); $100K–$1M (50–250 employees); $1,000,000+ (250+ employees) [2] - **Pricing basis:** Headcount as a proxy, plus years operating, industry, apps used and data volume per app [2] - **Payment timing:** Paid for historical data first; new data later follows the same path and keeps paying [2] - **Seller fees:** Not published - **Platform's cut:** Not published - **Referral bounty:** $10,000 or 10% of the company's upfront licensing fee, whichever is greater; paid the day the upfront fee lands; one-time per company; no cap on the number of companies referred [6] ## Deal terms - **Deal structure:** License offer, typically an upfront cash payment plus a perpetual revenue share [2] · License, not a sale; nothing is transferred [7] · Seller liability capped at the fees paid [7] - **Exclusivity:** Not published - **Term:** Not published - **Field of use:** Not published - **Onward transfer:** Data sold only to frontier AI and data labs; never sold to foreign adversaries or resold through brokers [2] · Replay says it holds the full rights and titles to license the data onward [1] - **Seller keeps ownership:** Yes [7] ## Privacy and data handling - **De-identification:** Replay says its de-identification covers 60+ categories, including all eighteen HIPAA categories, using models it trained to find PII in Slack threads, support tickets, code commits, PDFs, images and email threads [7] - **Raw data deletion:** Raw data is never sold or shared and never leaves the pipeline; only de-identified data is licensed [2] · Data deleted from Replay on request if the seller does not continue [7] - **Certifications:** Not published - **Personal data handling:** Each engagement runs in its own isolated environment; only de-identified data is licensed [2] ## Process - **Steps:** (1) Get a valuation (2) Receive an offer (3) De-identify your data (4) Get paid [2] - **Timeline:** Four steps, 120 minutes of the seller's time [2] - **Sample before offer:** Not published - **How to start:** 'Value my data' form: company name, work email, whether the business is still operational, years of operation, most full-time employees at once, share of work communications in English, whether it maintains its own codebase [5] ## Who they sell to - **Sells to:** Frontier AI and data labs (unnamed) [2] ## Track record ### Coverage - MIT Technology Review reports that Sunset (founder and CEO Brendan Mahony) has a rapidly growing data resale business; the article does not name Replay (reported) [8] ## Watch for - Replay's founder & CEO says he started Sunset, a startup wind-down service, and the Replay site footer names Sunsets HQ Corp. [4] ## Sources 1. AI buyers — Real-world enterprise data for AI training, replay.ai. Accessed October 30 and November 3, 2026. (company's own site) https://www.replay.ai/ai-buyers 2. Replay | Data as Growth Capital, replay.ai. Accessed October 30 and November 3, 2026. (company's own site) https://www.replay.ai/ 3. Replay terms of use, replay.ai. Accessed October 30 and November 3, 2026. (company's own site) https://www.replay.ai/terms 4. About — Replay, replay.ai. Accessed November 3, 2026. (company's own site) https://www.replay.ai/about 5. Value My Data — See what your data could be worth, replay.ai. Accessed October 30 and November 3, 2026. (company's own site) https://www.replay.ai/value-my-data 6. Referrals — Earn 10% referring companies to Replay, replay.ai. Accessed October 30 and November 3, 2026. (company's own site) https://www.replay.ai/referrals 7. Replay | Data Privacy, replay.ai. Accessed October 30 and November 3, 2026. (company's own site) https://www.replay.ai/data-privacy 8. AI labs are buying data from dead startups to train their models (MIT Technology Review), technologyreview.com. Published October 13, 2026. Accessed November 3, 2026. (press) https://www.technologyreview.com/2026/10/13/1145755/ai-labs-buying-data-from-dead-startups-to-train-models/ Last verified November 3, 2026 **Disclosure.** Bright Info is a sell-side broker. We may invite Replay to bid for a client's data. This profile is compiled from public sources; it is not endorsed by or affiliated with Replay. Corrections: hello@brightinfo.com. ## Related - All AI data vendors: https://www.brightinfo.com/buyers/ai-data-vendors/ - Scale AI: https://www.brightinfo.com/buyers/scale-ai/ - Snorkel AI: https://www.brightinfo.com/buyers/snorkel-ai/ - SuperAnnotate: https://www.brightinfo.com/buyers/superannotate/ - All buyer profiles: https://www.brightinfo.com/buyers/ --- © 2026 Bright Info · https://www.brightinfo.com