---
title: "Amazon: what they buy and what they pay"
url: https://www.brightinfo.com/buyers/amazon/
site: https://www.brightinfo.com/
description: "What Amazon buys, what it pays and its deal terms, from public sources with a link for every fact. Last verified November 3, 2026."
last_updated: 2026-11-03
---

# Amazon: what they buy and what they pay

Buyers › AI labs › Amazon

Amazon is profiled here as an AI lab [1]. Data types cited in this profile include: Publisher content [1].

Last verified November 3, 2026

## Quick facts

| Fact | Value |
|---|---|
| Type | AI lab [1] |
| Status | Active [1] |
| Website | https://www.aboutamazon.com/ [2] |
| HQ | Not published |
| Founded | Not published |
| Ownership | Not published |
| Program | Not published |
| Price | $20 million to $25 million per year (NYT, per WSJ) (reported) [3] |
| Pricing basis | Not published |
| Payment timing | Not published |
| How to start | Not published |

## What they buy

- **Data types:** Publisher content [1]
- **Excluded:** Not published
- **Intended use:** Display of summaries/excerpts in products such as Alexa and training Amazon's proprietary foundation models [1]

## Price and payment

- **Price:** $20 million to $25 million per year (NYT, per WSJ) (reported) [3]
- **Pricing basis:** Not published
- **Payment timing:** Not published
- **Seller fees:** Not published
- **Platform's cut:** Not published
- **Referral bounty:** Not published

## Deal terms

- **Deal structure:** Not published
- **Exclusivity:** Not published
- **Term:** Multi-year (NYT) [1]
- **Field of use:** Not published
- **Onward transfer:** Not published
- **Seller keeps ownership:** Not published

## Track record

### Named deals

- The New York Times (May 2025), the Times' first generative-AI licensing deal [1]

### Coverage

- TheWrap on WSJ-reported NYT deal value [3]
- Storyboard18 (Feb 2026), citing The Information: Amazon exploring a marketplace for publishers to sell content to AI companies; Amazon said it had "nothing specific to share" (reported) [4]

## Watch for

None found in public reporting as of November 3, 2026.

## Sources

1. New York Times partners with Amazon for first AI licensing deal (Reuters via Hawaii Tribune-Herald), hawaiitribune-herald.com. Published May 30, 2025. Accessed October 30, 2026. (press) https://www.hawaiitribune-herald.com/2025/05/30/nation-world-news/new-york-times-partners-with-amazon-for-first-ai-licensing-deal/
2. About Amazon, aboutamazon.com. Accessed October 30, 2026. (company's own site) https://www.aboutamazon.com/about-us
3. New York Times Seals $20 Million AI Deal With Amazon | Report (TheWrap), thewrap.com. Published July 30, 2025. Accessed October 30, 2026. (press) https://www.thewrap.com/amazon-pay-20-million-new-york-times
4. Amazon signals plans for AI content marketplace for publishers: Report (Storyboard18), storyboard18.com. Published February 10, 2026. Accessed November 3, 2026. (press) https://www.storyboard18.com/digital/amazon-signals-plans-for-ai-content-marketplace-for-publishers-report-89221.htm

Last verified November 3, 2026

**Disclosure.** Bright Info is a sell-side broker. We may invite Amazon to bid for a client's data. This profile is compiled from public sources; it is not endorsed by or affiliated with Amazon. Corrections: hello@brightinfo.com.

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